How to be a Successful Telephone Farmer
Peter is a seasoned agribusiness expert with over 25 years of hands-on experience in transforming farming ventures across Africa.
As the founder of PEMU Agrifood Academy, Peter specializes in equipping small and mid-sized farms with the tools and strategiesthey need to thrive, from professional farm management to market access and regenerative farming practices.
Peter’s unique insight into the challenges faced by “telephone farmers” stems from his leadership of the Telephone Farmers Project at Latia, where he gained rsthand understanding of the triumphs and tribulations of individuals balancing urban careers with ruralfarming investments.
His experience has made him a trusted authority on why many of these ventures falter and what it takes to create sustainable,protable agribusinesses.
Beyond his work with PEMU, Peter is a champion of system-wide change in food systems, recognized as an active Food Systems Fellowby the Rockefeller Foundation and Acumen.
He has played pivotal roles in developing inclusive agribusiness models, coaching agribusiness leaders, and driving innovation andsustainability in farming practices.
His leadership extends to initiatives with the CGIAR Food Systems Accelerator and FarmWorks, reecting his dedication to creatingresilient food systems that benet farmers, consumers, and the planet.
Join us as Peter shares his expertise on overcoming the pitfalls of accidental farming, crafting viable agribusinesses, and reshapingthe future of food systems in Africa.
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